David Johnson

Like many of us running traffic on popular online platforms like Google and Facebook, I’m sure you’ve experienced some significant  (and not so great)  changes in your CPL, conversion rate, and monthly ad spend.   And I won’t even get started on how frequently ad accounts are being shut down.  Here’s what we’re learning… It’s NOT going to get any easier.  In fact, expect things to get  even  more difficult   as more and more restrictions unfold.  Any good news?  Over the next few Infinite Business Newsletter editions, I’ve going to cover the  TOP 3  costliest  mistakes businesses are making right now when it comes to running ads and driving traffic.  These are also the most common mistakes that are pretty easy to rectify  (as they are variables you CAN control).    If you have an inhouse team member who takes care of your ad management, or you outsource it to a third party, make sure you forward them these three newsletters to ensure you get them corrected.  The first mistake has every...

In the bustling world of warehousing and retail, mobile computing devices like Zebra devices play a critical role in inventory management, logistics, sales, and overall operational efficiency. From handheld scanners and tablets to laptops and mobile phones, these devices have become essential tools in the modern business landscape. However, they are often susceptible to loss or theft, an issue that bears significant costs for companies. The Cost of Lost or Stolen Devices The cost of lost or stolen devices is not merely limited to the financial value of the device itself. It goes beyond that to include several hidden costs that can compound over time. The first of these hidden costs is downtime. When a device is lost or stolen, the resulting disruption in operations can cause significant productivity losses. Workers may need to manually record data or perform tasks, significantly slowing down processes and leading to errors. Next, there's the cost of data loss. Many Zebra workforce ...

The globe of ad tech as well as advertising has seen rapid development over the past couple of years, resulting in the surge of walled yards. These walled yards are closed communities possessed by major players in the sector, such as Google, Facebook, and Amazon.com. While these walled gardens provide marketers access to a big audience as well as important data, they additionally create barriers for smaller sized players in the industry. These obstacles consist of limited access to information as well as analytics, high marketing costs, and also a requirement for more transparency. Numerous industry gamers are looking towards option options to get rid of these obstacles. One such remedy is utilizing open-source technology and also devices that permit better transparency and also partnership in between different gamers in the market. An additional solution is the development of independent advertisement technology firms, which give a equal...

Personal development has evolved into an essential tool for anyone seeking professional achievement and mental well-being in contemporary fast-paced and highly competitive workplace. An individual may attain their full potential, improve their career opportunities, and fortify their resilience against the onset of depression by actively spending time and effort in personal improvement. In this article, we will examine the ways in which personal growth can enhance a person's opportunities for employment as well as their general well-being and enjoyment.

Pediatricians play a vital role in safeguarding and promoting the health of children. These medical professionals specialize in the care and treatment of infants, children, and adolescents, focusing on their unique physical, emotional, and developmental needs. By offering comprehensive healthcare services, education, and preventive measures, pediatricians contribute significantly to helping children lead healthier lives. This article explores the various ways in which pediatricians actively support and improve the overall well-being of children. One of the primary responsibilities of pediatricians is to conduct routine check-ups for children at various stages of their development. Regular visits to a pediatrician allow for comprehensive physical examinations, growth monitoring, and screenings for potential health concerns. Through these check-ups, pediatricians can identify and address any developmental delays, nutritional deficiencies, or underlying health conditions in their early st...

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation  (aka continual improvement ).  The commitment to always be striving for  new, better and different  allows your company to  stay relevant and service your clients   even  better.  I’m always shocked to discover most businesses fail to use  one of the most powerful tools  in their tool box when it comes to finding out EXACTLY how to service their clients better  (Maybe it’s obvious, therefore it’s often missed)... And if you aren’t doing this to some degree in your business, it’s never too late to start…    One of the quickest ways to innovate and take steps to improve your business is by  asking the most important person or people in your business . Who are the most important people in  any  business? Your clients.  Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. ...

Drones are revolutionizing the roofing industry by providing numerous benefits and improving various aspects of the roofing process. Here are some ways in which drones are enhancing the roofing industry: Roof Inspections: Drones equipped with high-resolution cameras can quickly and accurately inspect roofs, capturing detailed images and videos. This enables roofing professionals to identify issues such as cracks, leaks, or damaged shingles without physically climbing onto the roof. It saves time, reduces risks, and allows for more thorough inspections. Safety: Roof inspections and maintenance tasks often involve risks for workers, such as falls from heights or exposure to hazardous materials. By using drones, roofing professionals can significantly reduce these risks as they can perform inspections remotely. Workers can operate the drones from the ground, eliminating the need to climb ladders or walk on potentially unsafe roofs. Efficiency and Time-Saving: Drones enable faster roof ins...